imagination inspires innovation

iii is a double entendre, meaning third eye consciousness and open mindedness, as well as "imagination inspires innovation". 

This is a digital gallery for underexposed African creatives to showcase their work to a global audience.



Juxtaposition, An eternal outlook I have in life. Whether it's society, art, or circumstance, I see relativity. My style is an amalgamation of Freedom  and Precision. I draw inspiration from artists like Dalí and Basquiat who in their own respects pioneered emotive styles. As a self taught artist I have found unlimited room for creating pieces outside of the norm. My goal is to work with like minded individuals and educate those who are marginalised and equip them with the necessary tools to create a better tomorrow.

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Jariiid's Journey

Athlone to Addis

Growing up in Bridgetown, Athlone has been an integral root system which has allowed me to branch into the unknown without fear. Athlone is a rural suburb in Cape Town, ridden with gang violence, kidnappings, high drug consumption and very low morale, but in the same breath, the community is tight knit and the potential for greatness I feel is just around the corner. I grew up in an environment where there weren't many positive role models to look up to, so I challenged myself to become one.

I exhibited at various galleries in Cape Town and created events for other artists to showcase their art too, and after a few months of passion projects and an unforgettable conversation with a wise man named William, I started an initiative called 'I am"

The purpose of "I am" is to unite cultures, people, and promote unity. This innate calling led me to embark on a pilgrimage in search of Ubuntu, starting in Cape Town, South Africa and finishing in Addis Ababa, Ethiopia. I've faced my fare share of challenges in Athlone which has equipped me mentally, physically, emotionally and thanks to the kindness, patience and strength displayed by my grandmother, spiritually.

The journey, I believe, is as important as the destination. On the road, I've met the jovial and the desolate, the poorest of the poor and the richest of the rich. I have always been aware of the divide but never to the extent I currently see.

I hope through my experiences and encounters you feel inspired to discover, explore and undertake your own journey.

Do not go where the path may lead, go instead where there is no path and leave a trail. 

- Ralph Waldo Emerson



It always seems impossible until it's done. - Nelson Mandela

April 2019


24 - 30


+ Event Details

April 2019


24 - 30


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